The Hit Exchange Report for May 13, 2008
May 13, 2008
The Hit Exchange Report for May 13, 2008.Statistics this week cover March 31 to May 11, 2008. The Hit Exchange Report is updated every Tuesday. Next update: May 20, 2008.
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The Top 20 is a ranking of overall performance for the most recent six-week testing period. We use the data we collect to determine a composite score when determining our Top 20 each week.
Delivery + Unique + Sitting Balance + Bounce Rate + New Visitors + Actual Results = Overall Ranking
Testing: Policies and Procedures
New features for the Hit Exchange ReportThe Hit Exchange Report develops and evolves to serve the advertising concerns of the online business community. New statistical software and analysis applications are made available on a regular basis. Independent resources are used to monitor the hit exchanges. No one component is all-important in and of itself. We use the data we collect to determine a composite score when determining our Top 20 each week.
How effective is YOUR advertising? What are your actual results? To help you with these all-important questions, we are introducing new components to our overall analysis when determining the most effective hit exchanges. Please refer to the Data page in this report for specific information on individual hit exchanges.
New! Raw Tracking Analysis represents hits to special tracking used to judge action or non-action on the part of visitors. Some hit exchanges have more responsive visitors than others.
New! Special Tracking Results shows the percentage of visitors that completed the action for each specific hit exchange. This is known as the rate of conversion.
New! The Bounce Rate indicates what percentage of visitors looked at the site (such as in surfing) and then immediately left the site.
The Top 20 is brought to you each week after analyzing the data of nearly 100 hit exchanges. All Hit Exchanges are given an equal opportunity to accrue hits. Exchanges that sit on credits are used less often. All figures are a function of how many members the exchange has, how easy their services are to use, viewing time, the ratio of views to hits, etc.
With the great proliferation of new exchanges multiplying on the Internet each week, statistics are more important than ever. The Top 20 is a very clean and productive collection of hit exchanges that have proven to work.
Raw Hits - We take into consideration the sheer volume of traffic the Hit Exchange produces, apart from the quality of that traffic otherwise. Our system is designed so raw hits alone will not bring a Hit Exchange into the Top 20. We receive upwards of one million hits a month for analysis.
Unique Hits – Ten-thousand hits is ten-thousand hits, right? Not exactly. Is the Hit Exchange sending one person a hundred times to look at your site, or are they sending 100 different people? Where between these two extremes is the hit exchange performing?
Credits that don’t move - Which Hit Exchanges are sitting on our credits? Hit Exchanges sitting on more than 50% of our credits are highlighted in red in the tables below. Statistics in this category are determined by comparing hits not sent to the total hits available for the most current six-week period.
Auto-Surfing and Auto-Refreshing is NEVER a consideration. Adjustments are made to compensate for programs where auto-surfing and auto-refreshing are possible.
Source: HitExchangeReport.com
Tags: analysis applications, bounce, business community, composite score, conversion, equal opportunity, exchange report, independent resources, new features, policies and procedures, statistical software, statistics