WebBizInsider ILoveHits Sitting Balances
August 19, 2008
WebBizInsider and ILoveHits continue to experience sitting balance issues, the only 2 in the current Top 20. On average, none of the Top 20 have sitting balances.
No, credits from purchases are not counted and all exchanges are given at least 24-hours to liquidate from current assignments.
Our testing teams goal is for liquidation, and therefore each makes adjustments by adding URLs, spreading credits to many URLs, etc. to achieve this goal. We do not expect 100% liquidation and give great consideration before noting any balances. And no, couple hundred hits in balance is no big deal and never noted. What we are looking for is a slow-down, a problem, a noticeable backlog.
A sitting balance issue is most often created by a slow down in surfer activity and/or credit management/a backlog from sales, bonuses, etc.
Sitting balances are only ONE COMPONENT of many equal components that contribute to overall rankings. This stat, by itself, may or may not be important to you, but in the big picture it’s worth noting.
Both WebBizInsider and ILoveHits are good exchanges and overall continue to rank well in the Top 20. These exchanges are popular and considered leaders in this advertising world, and typically do not have a sitting balance issue.
The Hit Exchange Report is updated every Tuesday. Next update: August 26, 2008.