Update Emails
Here’s an interesting topic, update emails, and you’re invited to share your opinion.
Over the past few years, there is a significant increase of support/admin/program update emails. The good, the bad, and the ugly.
The fact is no support/admin/program updates tells us all one thing, maybe two things, we’re dead, and we don’t care.
Good updates, on a regular basis, shows activity, reveals customer service, and reminds us all of your services.
Bad updates, frequent or infrequent, are all about other stuff.
The ugly, are also bad, sent multiple times a day, selling everything and the kitchen sink, and resemble the used care salesmen we all hate.
I have nothing against used car salesmen, or any of the other professions commonly viewed as steotypical negative. And if my profession, Internet marketing, is viewed as a steotypical negative, as it is, I’m working hard to combat and improve my image, even at the cost of making an extra sale.
I’m not new to this business, TrafficHoopla has been here 6-years, more than 58226 members, yet I continue to struggle with this topic and find a happy/perfect medium. Although, I am pleased to report that both our unsubscribed rate and complaint rate are extremely low, well below the norms.
And yes, I do understand, used car salesmen make sales, sometimes lots of sales, as well as those sending ugly updates, it’s just the not the TrafficHoopla way, it’s not my thing.
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