Tuesday, July 22, 2008

The Current StartXchange Ranking Review Testing

The current StartXchange ranking, review, testing:

Where is StartXchange? Why is StartXchange not ranked in the Hoopla Top 20? Why is StartXchange not ranked in the Hit Exchange Report? Is there a problem with StartXchange?

StartXChange is a manual hit exchange that has been around since 2001. Tim Linden, the owner, is also a programmer and writer of online software.

Because of StartXchange's popularity, many email, asking where is StartXchange in the Hoopla! rankings.

Commonly referred to as Hoopla, TrafficHoopla, Hoopla Rankings, Hoopla Top 20, etc.

HitExchangeReport.com is

Our work started back in 2002 with the very first and only Hit Exchange Report. Armed with a degree in mathematics and statistics, we sought to answer the relevant question regarding Hit Exchanges, “Are they delivering as promised?” This popular report is produced weekly and on average collects and analyzes 1,000,000 hits.

What is unique about the Hit Exchange Report?

Delivery + Unique + Sitting Balance + Bounce Rate + New Visitors + Actual Results = Overall Ranking

The Hit Exchange Report has been serving the needs of the advertising community since 2002.

Let’s take a look at the facts:
a. There are thousands of hit exchanges.
b. You have limits of time and financial resources.
c. You need information to make business decisions.

You can’t judge the effectiveness of a hit exchange based on the appearance of the website. It doesn’t help just because someone says it’s effective. The amount of members a hit exchange indicates it has can be misleading. What you need are facts.

When it comes to StartXchange, we have been continuously testing it since it opened. Overall, it's a good manual hit exchange and it's owner is a nice guy. His talent for programming and writing software is second to none. We've considered his services on many occasions and think he should be included on your list of considerations for such needs.

As far as StartXchange, and it's stats ...

The most current Hit Exchange Report collected and analyzed more than 4165 hits from StartXchange. This number is about average for what we've collected and analyzed from StartXchange for every report in 2008.

If we expanded our rankings to more than a Top 20, StartXchange would be there every week. The 2 numbers that appear to be it's weakest are ...

1. Bounce Rate (currently 65.38%)
2. Results (currently 0, on average between .03 and 0)

The most current Hit Exchange Report collected and analyzed hits from more than 1929 sites and the average bounce rate was 59.18%. Of the current Top 20 hit exchanges, 38.8 % is best and at least 10 of the exchanges produce bounce rates less than 50%.

Why is bounce rate important? In and of itself, bounce rate is not the "be-all" of stats, however, it is important. Bounce rate reveals the percentage of people viewing your site and performing no action, no activity of any kind.

An action or activity includes things such as clicking a link or button, viewing another page, requesting more info, making a purchase, joining (free or otherwise), etc. A bounce rate stat reveals much more than results, it reveals interest, activity, a live person, etc. And in the world of hit exchanges, none of us what zombies simply viewing to earn another credit, we want responses.

Have you heard of an auto-surf exchange? First, we are NOT about auto-surfing exchanges of any kind. Why? Because statistically speaking, they produce little to no results.

If you were testing an auto-surf exchange, bounce rate is typically 85% or greatly, and frequently above 95%.

The second number of weakness from StartXchange is results, and we are not exclusively talking about signup's to TrafficHoopla. We have many goals set to track results of various kinds, from many sites/pages, and from multiple participants. Most are simple and cost no money, and all consistently produce good results on top manual hit exchanges.

All of the current Top 20 hit exchanges produce results.

Final note: Delivery + Unique + Sitting Balance + Bounce Rate + New Visitors + Actual Results = Overall Ranking. No one component is all-important in and of itself. We use the data we collect to determine a composite score when determining our Top 20 each week.

HitExchangeReport.com